Rosewood Analytics Lead
5 days ago
Rosewood Hotel Group seeks a skilled Data Governance Strategist to develop and implement advanced CRM analytics capabilities, ensuring seamless collaboration across departments. The successful candidate will be responsible for creating Data Governance Standards, overseeing data quality, and maintaining critical data logic.
Key Responsibilities:
- Create and enforce Data Governance Standards to standardize CRM and guest-related information across the organization.
- Spearhead efforts to achieve a single customer view, covering deduplication and marketability to ensure a actionable database.
- Collaborate with the CRM Operations Team to ensure adherence to Data Governance Standard Operating Procedures and Quality Assurance.
- Oversee Data Rules Management (Match/Merge) of guest data in the central system and manage manual deduplication with external support.
- Develop documentation on data dictionaries, catalogs, and metadata management practices to support data governance initiatives.
- Maintain critical data logic, access controls, and compliance with privacy regulations.
Business Analysis & Insights:
- Understand end-to-end data processes: extraction, transformation, and integration across systems to deliver performance reporting, campaign tracking, and guest behavior analysis.
- Design dynamic dashboards, automated reports, and ad-hoc analyses to optimize CRM impact, understand results, and long-term client engagement.
- Analyze data and identify patterns using advanced statistical modeling and converting data into actionable insights for corporate and hotel benefit.
- Partner with marketing, sales, and operations to refine targeted campaigns and personalization strategies.
- Support training initiatives on CRM analytical assets, data interpretation, and best practices for stakeholders.
- Champion industry trends in CRM, AI, and Client Analytics innovation.
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