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Strategic Partnership and Advertising Manager for Pop Culture

1 month ago

Hong Kong, Central and Western District, Hong Kong SAR China King Deux Search & Consulting Full time
Company Overview

King Deux Search & Consulting is a specialized executive search firm dedicated to providing bespoke talent solutions across financial services and commerce.

We are committed to not only finding the right opportunity for our candidates but also leaving a lasting legacy that transcends the hiring process.

Job Description

The hiring company seeks an experienced Strategic Partnership and Advertising Manager to join their team. In this role, you will be responsible for identifying, cultivating, and managing key partner relationships to drive advertising revenue and strategic collaborations.

Your deep knowledge of Asian pop culture trends, particularly K-pop and J-pop, will be instrumental in forging meaningful partnerships that resonate with our growing audience.

Responsibilities:

  • Proactively prospect, pitch, and secure advertising and sponsorship deals with brands, agencies, and content creators.
  • Negotiate contract terms, manage invoicing/payments, and ensure successful delivery of partnership activations.
  • Develop creative partnership strategies that leverage the company's assets to create value for partners (e.g., digital media, e-commerce, events, influencers).
  • Monitor KPIs and campaign performance, providing insights to optimize partnership programs.
  • Stay up-to-date on the latest pop culture trends, consumer behaviors, and advertising industry best practices.
  • Collaborate cross-functionally with content, marketing, and operations teams to integrate partner integrations.
  • Maintain strong relationships with existing partners and identify new growth opportunities.
Required Skills and Qualifications
  • Bachelor's degree in marketing, business, or a related field.
  • 3-5 years of experience in advertising, partnerships, or account management, preferably within the media/entertainment industry.
  • Demonstrated success in securing and managing high-value brand partnerships.
  • In-depth knowledge of the Asian pop culture landscape, with particular expertise in K-pop and J-pop.
  • Excellent communication, negotiation, and relationship-building skills.
  • Strong analytical and problem-solving abilities to measure and optimize partnership performance.
  • Familiarity with digital advertising, influencer marketing, and e-commerce preferred.
  • Passion for Asian pop culture and a desire to share it with global audiences.
Estimated Salary

$80,000 - $110,000 per annum, based on industry standards and location.