Regional Marketing Lead

4 days ago


Hong Kong, Central and Western District, Hong Kong SAR China Affinity Executive Search (Hong Kong) Full time

About the Job:

The Regional Associate Director of Marketing will be responsible for developing and executing integrated marketing initiatives to drive market strategy, brand growth, and customer engagement across Hong Kong, Vietnam, and Singapore.

Responsibilities:

  • Develop and implement a strategic marketing plan to enhance brand positioning, customer acquisition, and retention strategies.
  • Conduct market research to identify target audiences, consumer trends, and competitive landscape, providing insights and recommendations for effective marketing strategies.
  • Create and execute innovative and integrated marketing campaigns across various channels, including digital marketing, social media, traditional advertising, public relations, and events.
  • Collaborate with internal teams and external agencies to develop captivating creative assets, including branding materials, signage, advertisements, and promotional materials.
  • Utilize marketing strategies to drive brand sales and conduct competitor analysis to develop high-performing marketing campaigns.
  • Monitor and analyze marketing performance metrics, such as sales conversion rates, customer feedback, and revenue, to measure effectiveness and make data-driven decisions.
  • Manage the marketing budget, ensuring optimal allocation of resources and delivering measurable results.

About Our Client:

  • A well-established mass-market apparel brand with a presence in Hong Kong, Vietnam, and Singapore.
  • A commitment to driving market strategy, brand growth, and customer engagement across the APAC region.


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