Regional Marketing Campaigns Director

5 days ago


Hong Kong, Central and Western District, Hong Kong SAR China Pearson Full time

Pearson is seeking a highly motivated and experienced Campaigns Marketing Strategist to join our team in the Asia region.

The ideal candidate will have a strong background in marketing, with a focus on campaign planning and execution. As a key member of our team, you will be responsible for developing and executing multi-channel marketing campaigns that drive business results and achieve commercial objectives.

Responsibilities include:

  • Developing and executing comprehensive marketing strategies that align with commercial objectives and regional priorities.
  • Collaborating with internal teams to enhance and optimize our regional eCommerce presence, focusing on improving the customer journey, boosting online conversions, and driving sales growth.
  • Managing and executing digital marketing campaigns, including paid social, PPC, SEO, and email marketing, ensuring best practices, strong targeting, and maximum ROI.
  • Providing regular campaign performance analysis and insights to inform future marketing initiatives.


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