Comms8 Digital Team Member

2 days ago


Hong Kong, Central and Western District, Hong Kong SAR China Comms8 Marketing Full time

Key Responsibilities

  • Digital Campaign Management
    • Lead Digital Initiatives: Spearhead both external and internal digital campaigns for clients and the company.
    • PPC Management: Manage paid search campaigns on platforms like Google Ads, Yahoo Ads, Meta (Facebook and Instagram), TikTok, and other PPC activities.
    • Strategic Collaboration: Work with internal teams to define target audiences, develop keyword strategies, set bidding parameters, and plan media across digital channels.
    • Data Analysis: Execute tests, analyze data, and identify key trends to refine digital strategies.
    • Optimization: Optimize bid strategies, keywords, ad copy, and landing pages to maximize performance and ROI.
    • Performance Monitoring: Regularly monitor campaign performance using KPIs such as CTR, conversion rates, CPC, and ROAS, adjusting tactics based on data-driven insights.
    • Industry Awareness: Stay updated on trends and algorithm changes in SEM, SEO, and paid advertising platforms.
    • Regional Expertise: Experience with Chinese and Asian digital platforms is highly desirable.
    • New Business Development
      • Assist Managing Director and Manager in identifying business leads from current clients and prospects.
      • Engage with key client contacts through personal networks, events, and trade bodies.
      • Manage and deliver bespoke proposals for potential clients.
      • Keep business up-to-date with key market and competitive developments.
      • Support the wider team for marketing campaign implementation.

Requirements

  • Proven experience in digital marketing, ideally with over 5 years in account management.
  • Excellent communication skills.
  • Strong understanding of the Chinese culture and media landscape.
  • Fluent in English is a must; proficiency in Simplified Chinese (written & spoken) would be an advantage.
  • Strong ability to create professional press releases and social media content.
  • Eager to learn and demonstrate a high level of curiosity.
  • Display 'can do' attitude, proactive in seeking solutions.
  • Passionate about marketing and branding.

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