Digital Specialist

3 days ago

Hong Kong, Central and Western District, Hong Kong SAR China Comms8 Marketing Full time

ABOUT COMMS8

Comms8 is a dynamic marketing agency specialising in delivering innovative and effective solutions to clients across diverse industries. With a strong emphasis on strategic planning and creative execution, we pride ourselves on our ability to craft compelling narratives and engage audiences through impactful campaigns. Our team of experienced professionals combines their expertise in PR, marketing, and digital communications to drive meaningful results for our clients. By staying at the forefront of emerging trends and technologies, we ensure that our clients receive cutting-edge solutions that deliver measurable success. At Comms8, we are committed to excellence and dedicated to helping our clients achieve their communication objectives.

ABOUT OUR TEAM

Our team at Comms8 is a dynamic and diverse group that thrives on collaboration and innovation. At Comms8, we believe in equal opportunities for all and celebrate the richness of cultural differences. We foster an inclusive work environment where every team member's unique perspective and background are valued.

ABOUT THE ROLE

This role will play a crucial role in supporting the Comms8's APAC team. Reporting directly to the Managing Director and the local manager, you will be tasked with providing efficient and professional support in campaign management, new business development and content creation management across regions.

This presents an exciting prospect, offering exposure to various operational activities within Comms8. There are extensive opportunities for professional development and the chance to make a significant impact within Comms8.

RESPONSIBILITIES

1) Digital Campaign Management

  • Lead Digital Initiatives: Serve as the key digital specialist, spearheading both external and internal digital campaigns for clients and the company.
  • PPC Management: Manage paid search campaigns on platforms like Google Ads, Yahoo Ads, Meta (Facebook and Instagram), TikTok, and other PPC activities.
  • Strategic Collaboration: Work with internal teams to define target audiences, develop keyword strategies, set bidding parameters, and plan media across digital channels, including SEM, social media, and display advertising.
  • Data Analysis: Execute tests, analyze data, and identify key trends to refine digital strategies.
  • Optimization: Optimize bid strategies, keywords, ad copy, and landing pages to maximize performance and ROI.
  • Performance Monitoring: Regularly monitor campaign performance using KPIs such as CTR, conversion rates, CPC, and ROAS, adjusting tactics based on data-driven insights.
  • Industry Awareness: Stay updated on trends and algorithm changes in SEM, SEO, and paid advertising platforms, ensuring campaigns leverage the latest tools and best practices.
  • Regional Expertise: Experience with Chinese and Asian digital platforms like Tencent, Baidu, LINE, and Naver is highly desirable.

2) New Business Development

  • Assists Managing Director and Manager in identifying business leads from current clients and prospects;
  • Engages with key client contacts through the personal network, event, and trade body, utilising inbound leads, and proactive out-bound engagement;
  • Manages and delivers a bespoke proposal for potential clients;
  • Keeps business up to date with key market and competitive development;
  • Supports the wider team for marketing campaign implementation.
WHAT WE ARE LOOKING FOR
  • Proven experience in digital marketing, ideally with over 5 years experience in account management.
  • Excellent communications skills.
  • Strong understanding of the Chinese culture and media landscape.
  • Fluent in English is a must; proficiency in Simplified Chinese (written & spoken) would be an advantage.
  • Strong ability to create a professional press release and social media contents.
  • Eager to learn and demonstrate a high level of curiosity.
  • Display "can do" attitude, proactive in seeking solutions.
  • Passionate about marketing and branding.
BENEFITS

PART OF GREAT BENEFIT

  • A vibrant, supportive, and inclusive work environment that fosters professional growth and development.
  • Opportunities for career advancement within a rapidly growing marketing agency.
  • Competitive salary and benefits package, commensurate with experience.
  • Exposure to diverse clients and industries, providing a wide range of learning and networking opportunities.
  • Remote working which allows a flexible work environment that promotes a healthy work-life balance.
  • Say goodbye to the rigid 9-6 work hours.
  • CPD Training by IPA

Comms8 is committed to providing equal employment opportunity and does not discriminate based on age, sex, sexual orientation, gender identity, race, colour, religion, disability status, marital status, pregnancy, gender reassignment or any other protected characteristics covered by the Equality Act 2010.

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