Campaigns Marketing Manager, APAC

4 days ago

Hong Kong, Central and Western District, Hong Kong SAR China Pearson Full time
Campaigns Marketing Manager, APAC in Hong Kong

As Campaigns Marketing Manager, you'll play a pivotal role in driving dynamic, customer-focused marketing campaigns that elevate brand awareness, engage educators and students, and contribute to sales growth across Asia. You'll lead the planning and execution of multi-channel campaigns, blending creative storytelling with data-driven insights to deliver measurable impact and ensure that our customers are at the heart of everything we do.

This role is ideal for a motivated marketing professional eager to create impactful campaigns from the ground up. You'll be responsible for crafting campaigns that resonate deeply with both educators and students, ensuring our brand speaks directly to their needs. By combining online and offline marketing tactics, you'll drive meaningful engagement and foster the adoption of our products and services. A key part of your success will be optimizing our eCommerce presence, refining digital touchpoints, and leveraging customer insights to stay ahead of market trends.

As a key team member, you'll play a central role in shaping our future growth in Asia, collaborating across teams to deliver campaigns that not only capture attention but also build lasting relationships with our customers.

Key Responsibilities:

  1. Plan, execute, and optimize full funnel B2B and D2C marketing campaigns that align with commercial objectives and regional priorities.
  2. Lead the development and execution of Account-Based Marketing (ABM) campaigns, collaborating closely with sales to identify and target high-value accounts and ensuring content and messaging are tailored to the needs of each account.
  3. Ecommerce Marketing: Collaborate with internal teams to enhance and optimize our regional eCommerce presence, focusing on improving the customer journey, boosting online conversions, and driving sales growth. Lead initiatives to refine and expand our eCommerce strategy, ensuring alignment with broader marketing goals and customer needs.
  4. Digital & Social Media Marketing: Devise, manage, and execute digital marketing campaigns, including paid social, PPC, SEO, and email marketing, ensuring best practices, strong targeting, and maximum ROI. Continuously monitor, analyze, and report on campaign performance, using data-driven insights to optimize and refine digital marketing efforts for greater impact. Collaborate with internal and external stakeholders to create compelling content and creative assets tailored to regional audiences.
  5. Performance Reporting: Regularly track and report on campaign performance, delivering actionable insights and recommendations to improve future initiatives.
  6. Cross-Functional Collaboration: Act as a key regional marketing contact, aligning with central functions and local sales teams to align campaigns with business priorities.

Minimum Requirements:

  1. Proven experience in campaign planning and execution, particularly in a multi-channel marketing environment.
  2. Strong understanding of digital marketing channels, tools, and performance metrics.
  3. Creative thinker with excellent copywriting skills to develop compelling campaigns that resonate with diverse audiences.
  4. Exceptional project management skills with the ability to prioritize and meet deadlines.
  5. Strong analytical skills to track performance and make data-driven recommendations.
  6. Excellent collaboration and communication skills.
  7. Graphic design or video editing skills are desired but not essential.

Education, Qualifications & Training:

  1. Educated to degree level or equivalent, you may also benefit from holding a professional Marketing qualification.
  2. Mastery of minimum of 1 Asian language. Evident fluency in English.

What to expect from Pearson:

Did you know Pearson is one of the 10 most innovative education companies of 2022? At Pearson, we add life to a lifetime of learning so everyone can realize the life they imagine. We do this by creating vibrant and enriching learning experiences designed for real-life impact. We are on a journey to be 100 percent digital to meet the changing needs of the global population by developing a new strategy with ambitious targets. To deliver on our strategic vision, we have five business divisions that are the foundation for the long-term growth of the company: Assessment & Qualifications, Virtual Learning, English Language Learning, Workforce Skills, and Higher Education.

We value the power of an inclusive culture and also a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to building a workplace where talent can learn, grow and thrive.

Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We want a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be. All employment decisions are based on qualifications, merit and business need. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We strive for a workforce that reflects the diversity of our communities.

If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing TalentExperienceGlobalTeam@grp.pearson.com.

Note that the information you provide will stay confidential and will be stored securely. It will not be seen by those involved in making decisions as part of the recruitment process.

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