APAC Marketing Specialist
5 days ago
We are seeking an experienced APAC Marketing Specialist to join our team at Cask Trade Ltd. As a key member of our marketing team, you will be responsible for driving brand awareness, engagement, and lead generation in the APAC market.
This role requires a highly motivated and creative individual with a strong background in digital marketing, content creation, and event planning. You will work closely with the Director of Sales who is based in HK and receive regular support and training from the UK marketing team.
Main Objectives
- Develop and execute effective marketing campaigns to increase brand awareness and engagement in the APAC market.
- Manage and maintain our website using WordPress, ensuring up-to-date content and optimal user experience.
- Create engaging and SEO-optimized content for social media, blogs, and website updates.
- Oversee agency relationships for ad management, ensuring optimal campaign performance.
- Prepare marketing reports and handle other administrative tasks as needed.
- Plan, coordinate, and execute events, including whisky tastings, investment seminars, and networking sessions.
- Support sales and business development teams with marketing materials, presentations, and other collateral.
- Assist with administrative and operational tasks related to marketing and sales.
Requirements
- Over 3 years of experience in marketing, preferably in a small organisation or agency working in the high end sector.
- Knowledge of SEO, SEM, digital advertising, and marketing analytics.
- Experience with WordPress for website content management.
- Hands-on experience with social media content creation and community engagement.
- Design skills of using Canva.
- Ability to manage agencies and third-party vendors effectively.
- Strong organisational and multitasking skills.
- Small event organisation and execution experience.
- Fluent in English and Chinese; proficiency in a third language (Japanese/Korean) is a plus.
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