Marketing Campaign Manager
4 days ago
Role Overview
The role of a Marketing Campaign Manager at Pearson involves driving dynamic, customer-focused marketing campaigns to elevate brand awareness and engage educators and students across Asia. As a pivotal member of our team, you will lead the planning and execution of multi-channel campaigns, blending creative storytelling with data-driven insights to deliver measurable impact.
This role is ideal for a motivated marketing professional eager to create impactful campaigns from the ground up. You will be responsible for crafting campaigns that resonate deeply with both educators and students, ensuring our brand speaks directly to their needs. By combining online and offline marketing tactics, you will drive meaningful engagement and foster the adoption of our products and services.
You will play a central role in shaping our future growth in Asia, collaborating across teams to deliver campaigns that not only capture attention but also build lasting relationships with our customers. The key responsibilities of this role include:
- Plan, execute, and optimize full funnel B2B and D2C marketing campaigns that align with commercial objectives and regional priorities.
- Lead the development and execution of Account-Based Marketing (ABM) campaigns, collaborating closely with sales to identify and target high-value accounts and ensuring content and messaging are tailored to the needs of each account.
- Ecommerce Marketing: Collaborate with internal teams to enhance and optimize our regional eCommerce presence, focusing on improving the customer journey, boosting online conversions, and driving sales growth. Lead initiatives to refine and expand our eCommerce strategy, ensuring alignment with broader marketing goals and customer needs.
- Digital & Social Media Marketing: Devise, manage, and execute digital marketing campaigns, including paid social, PPC, SEO, and email marketing, ensuring best practices, strong targeting, and maximum ROI. Continuously monitor, analyze, and report on campaign performance, using data-driven insights to optimize and refine digital marketing efforts for greater impact.
- Performance Reporting: Regularly track and report on campaign performance, delivering actionable insights and recommendations to improve future initiatives.
- Cross-Functional Collaboration: Act as a key regional marketing contact, aligning with central functions and local sales teams to align campaigns with business priorities.
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