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Marketing Campaigns Director Asia Pacific
1 week ago
Job Title: Marketing Campaigns Director Asia Pacific
">Location: Asia Pacific Region
">Job Type: Full-time
">Salary: Competitive salary and benefits package
">About the Company:
">Pearson is one of the world's leading education companies, providing learning materials, technologies, and assessment services to millions of people around the globe. We value diversity, equity, and inclusion, and strive to create a workplace where talent can learn, grow, and thrive.
">About the Role:
">We are seeking an experienced Marketing Campaigns Director to lead our marketing efforts in the Asia Pacific region. As a key member of our marketing team, you will be responsible for developing and executing effective marketing strategies to drive business growth.
Key Responsibilities:
">- ">
- Develop and execute multi-channel marketing campaigns that align with commercial objectives and regional priorities.">
- Lead the development and execution of Account-Based Marketing (ABM) campaigns, collaborating closely with sales to identify and target high-value accounts.">
- Ecommerce Marketing: Collaborate with internal teams to enhance and optimize our regional eCommerce presence, focusing on improving the customer journey and driving sales growth.">
- Digital & Social Media Marketing: Devise, manage, and execute digital marketing campaigns, including paid social, PPC, SEO, and email marketing, ensuring best practices and maximum ROI.">
- Performance Reporting: Regularly track and report on campaign performance, delivering actionable insights and recommendations to improve future initiatives.">
- Cross-Functional Collaboration: Act as a key regional marketing contact, aligning with central functions and local sales teams to align campaigns with business priorities.">
Requirements:
">To be successful in this role, you will need:
">- ">
- A proven track record in marketing campaign planning and execution, particularly in a multi-channel marketing environment.">
- A strong understanding of digital marketing channels, tools, and performance metrics.">
- Excellent project management skills, with the ability to prioritize and meet deadlines.">
- Strong analytical skills, with the ability to track performance and make data-driven recommendations.">
- Excellent collaboration and communication skills.">
About Pearson:
">Pearson is one of the world's leading education companies, providing learning materials, technologies, and assessment services to millions of people around the globe. We value diversity, equity, and inclusion, and strive to create a workplace where talent can learn, grow, and thrive.
