Asia Pacific Marketing Director

6 days ago


Hong Kong, Central and Western District, Hong Kong SAR China Pearson Full time
Campaigns Marketing Manager, APAC

Pearson is seeking an experienced marketing professional to fill the role of Campaigns Marketing Manager. This exciting opportunity will see you driving marketing campaigns that make a real difference in the lives of educators and students across Asia.

In this role, you'll lead the planning and execution of multi-channel campaigns, leveraging your expertise in digital marketing to deliver measurable impact. You'll work closely with sales teams to identify and target high-value accounts, ensuring our brand resonates deeply with both educators and students.

Key Responsibilities:

  • Develop and execute comprehensive marketing strategies that align with commercial objectives and regional priorities.
  • Collaborate with internal teams to enhance and optimize our regional eCommerce presence, focusing on improving the customer journey, boosting online conversions, and driving sales growth.
  • Digital & Social Media Marketing: Devise, manage, and execute digital marketing campaigns, ensuring best practices, strong targeting, and maximum ROI.
  • Performance Reporting: Regularly track and report on campaign performance, delivering actionable insights and recommendations to improve future initiatives.
  • Cross-Functional Collaboration: Align with central functions and local sales teams to ensure campaigns align with business priorities.


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