Marketing Professional for Asia Pacific Campaigns

6 days ago


Hong Kong, Central and Western District, Hong Kong SAR China Pearson Full time

Campaigns Marketing Manager Job Summary

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We are seeking a skilled and experienced marketing professional to fill the role of Campaigns Marketing Manager. As a key member of our marketing team, you will be responsible for developing and executing marketing strategies that drive business growth and customer engagement across Asia Pacific.

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This is an exciting opportunity to join a dynamic and fast-paced team, where you will have the chance to make a meaningful impact on our business. You will work closely with cross-functional teams to develop and implement targeted strategies that capture attention and build lasting relationships with our customers.

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To succeed in this role, you will need to possess strong analytical skills, excellent project management abilities, and exceptional collaboration and communication skills. Proven experience in campaign planning and execution, particularly in a multi-channel marketing environment, is essential.

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Key Responsibilities:

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  • Develop and execute comprehensive marketing strategies that drive business growth and customer engagement across APAC.
  • Collaborate with internal stakeholders to identify and capitalize on market trends and opportunities.
  • Lead the development and execution of Account-Based Marketing (ABM) campaigns, working closely with sales teams to identify and target high-value accounts.
  • Manage and optimize digital marketing channels, including paid social, PPC, SEO, and email marketing, to ensure maximum ROI.
  • Regularly track and report on campaign performance, delivering actionable insights and recommendations to improve future initiatives.

About Us

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Pearson is one of the world's largest education companies, providing innovative learning solutions to millions of people around the globe. With a rich history spanning over 180 years, we are dedicated to adding life to a lifetime of learning and empowering individuals to achieve their full potential.



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