Marketing Manager Asia Pacific Lead
6 days ago
Elevate your marketing career with a pivotal role in driving customer-focused campaigns across Asia. As Campaigns Marketing Manager, you'll lead the planning and execution of multi-channel campaigns that blend creative storytelling with data-driven insights to deliver measurable impact.
This role is ideal for a motivated marketing professional eager to create impactful campaigns from the ground up. You'll be responsible for crafting campaigns that resonate deeply with both educators and students, ensuring our brand speaks directly to their needs.
As a key team member, you'll play a central role in shaping our future growth in Asia, collaborating across teams to deliver campaigns that not only capture attention but also build lasting relationships with our customers.
Key Responsibilities:
- Plan, execute, and optimize full funnel B2B and D2C marketing campaigns that align with commercial objectives and regional priorities.
- Lead the development and execution of Account-Based Marketing (ABM) campaigns, collaborating closely with sales to identify and target high-value accounts and ensuring content and messaging are tailored to the needs of each account.
- Ecommerce Marketing: Collaborate with internal teams to enhance and optimize our regional eCommerce presence, focusing on improving the customer journey, boosting online conversions, and driving sales growth. Lead initiatives to refine and expand our eCommerce strategy, ensuring alignment with broader marketing goals and customer needs.
- Digital & Social Media Marketing: Devise, manage, and execute digital marketing campaigns, including paid social, PPC, SEO, and email marketing, ensuring best practices, strong targeting, and maximum ROI. Continuously monitor, analyze, and report on campaign performance, using data-driven insights to optimize and refine digital marketing efforts for greater impact.
- Performance Reporting: Regularly track and report on campaign performance, delivering actionable insights and recommendations to improve future initiatives.
- Cross-Functional Collaboration: Act as a key regional marketing contact, aligning with central functions and local sales teams to align campaigns with business priorities.
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