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Marketing Manager

2 weeks ago

Hong Kong, Central and Western District, Hong Kong SAR China BOC Group Life Assurance Company Limited Full time

The Marketing Manager will be responsible for developing, managing, and optimizing marketing partnerships to drive campaign awareness, customer acquisition, and revenue growth. This role requires a blend of strategic thinking, relationship management, and execution skills to create and implement co-marketing initiatives that align with our business goals.

1. Partnership Development

  • Identify, evaluate, and establish strategic partnerships with key stakeholders, including brands, influencers, and other relevant entities.
  • Negotiate partnership agreements and contracts to ensure mutually beneficial terms.

2. Co-Marketing Campaigns

  • Collaborate with partners to design and execute co-marketing campaigns that drive brand visibility and customer engagement.
  • Develop creative and innovative marketing strategies that leverage the strengths of both parties.

3. Concierge-Level Service Quality Control

  • Act as the primary point of contact for our campaign concierge service provider to monitor service quality and ensure the concierge offers bespoke recommendations, exclusive offers, and curated experiences to enhance client satisfaction and loyalty.
  • Plan and produce appealing marketing materials, including but not limited to flyers, posters, videos, brochures, and visuals that promote the campaign.

4. Exclusive Events and Experiences

  • Organize and manage exclusive events, product launches, and VIP experiences for high-value clients.
  • Collaborate with internal teams and external partners to ensure seamless execution.

5. Cross-Functional Collaboration

  • Work closely with sales, product, and customer service teams to align marketing efforts with overall business goals.
  • Ensure a consistent brand experience across all touchpoints.

6. Performance Analysis

  • Track, measure, and analyze the performance of partnership marketing initiatives.
  • Provide regular reports and insights to internal stakeholders, highlighting successes and areas for improvement.

7. Budget Management

  • Manage the partnership marketing budget, ensuring efficient allocation of resources to maximize ROI.

Qualifications:

  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • At least 8 years of experience in partnership marketing, business development, or a related role.
  • Proven track record of developing and managing successful marketing partnerships.
  • Creative thinker with the ability to develop innovative marketing strategies. Strong negotiation and relationship management skills.
  • Excellent communication and interpersonal skills.
  • Analytical mindset with the ability to interpret data and make data-driven decisions.

We offer a 5-day work week, an attractive remuneration package, and excellent training & development opportunities. Interested parties please apply with a full resume including expected salary to:

(Data collected will be used for recruitment purposes only.) Prior supervisory experience and project management experience preferred.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Public Relations, Other, and Marketing

Industries

Insurance

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