Digital Marketing Professional

1 week ago

Hong Kong, Central and Western District, Hong Kong SAR China Comms8 Marketing Full time
About Comms8 Marketing

We are a dynamic marketing agency that specialises in delivering innovative and effective solutions to clients across diverse industries. With a strong emphasis on strategic planning and creative execution, we pride ourselves on our ability to craft compelling narratives and engage audiences through impactful campaigns.

Our team of experienced professionals combines their expertise in PR, marketing, and digital communications to drive meaningful results for our clients. By staying at the forefront of emerging trends and technologies, we ensure that our clients receive cutting-edge solutions that deliver measurable success.

Job Description:

This role will play a crucial part in supporting the Comms8 APAC team. Reporting directly to the Managing Director and the local manager, you will be tasked with providing efficient and professional support in campaign management, new business development, and content creation management across regions.

This presents an exciting prospect, offering exposure to various operational activities within Comms8. There are extensive opportunities for professional development and the chance to make a significant impact within Comms8.

Key Responsibilities:
  • Digital Campaign Management: Spearhead both external and internal digital campaigns for clients and the company, leveraging expertise in SEM, SEO, and paid advertising platforms.
  • PPC Management: Manage paid search campaigns on platforms like Google Ads, Yahoo Ads, Meta (Facebook and Instagram), TikTok, and other PPC activities.
  • Strategic Collaboration: Work with internal teams to define target audiences, develop keyword strategies, set bidding parameters, and plan media across digital channels.
  • Data Analysis: Execute tests, analyze data, and identify key trends to refine digital strategies.
  • Optimization: Optimize bid strategies, keywords, ad copy, and landing pages to maximise performance and ROI.
  • Performance Monitoring: Regularly monitor campaign performance using KPIs such as CTR, conversion rates, CPC, and ROAS, adjusting tactics based on data-driven insights.
Required Skills and Qualifications:
  • Proven experience in digital marketing, ideally with over 5 years experience in account management.
  • Excellent communications skills.
  • Strong understanding of the Chinese culture and media landscape.
  • Fluent in English is a must; proficiency in Simplified Chinese (written & spoken) would be an advantage.
  • Strong ability to create a professional press release and social media contents.
  • Eager to learn and demonstrate a high level of curiosity.
  • Display 'can do' attitude, proactive in seeking solutions.
  • Passionate about marketing and branding.
Benefits:
  • A vibrant, supportive, and inclusive work environment that fosters professional growth and development.
  • Opportunities for career advancement within a rapidly growing marketing agency.
  • Competitive salary and benefits package, commensurate with experience.
  • Exposure to diverse clients and industries, providing a wide range of learning and networking opportunities.
  • Remote working which allows a flexible work environment that promotes a healthy work-life balance.

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