Digital Specialist Expert

1 week ago


Hong Kong, Central and Western District, Hong Kong SAR China Comms8 Marketing Full time

About Comms8

We are a dynamic marketing agency that specialises in delivering innovative and effective solutions to clients across diverse industries.

Our team of experienced professionals combines their expertise in PR, marketing, and digital communications to drive meaningful results for our clients.

By staying at the forefront of emerging trends and technologies, we ensure that our clients receive cutting-edge solutions that deliver measurable success.

About the Role

This role will play a crucial part in supporting Comms8's APAC team.

You will be tasked with providing efficient and professional support in campaign management, new business development and content creation management across regions.

Responsibilities

  • Lead Digital Initiatives: You will spearhead both external and internal digital campaigns for clients and the company.
  • PPC Management: You will manage paid search campaigns on platforms like Google Ads, Yahoo Ads, Meta (Facebook and Instagram), TikTok, and other PPC activities.
  • Strategic Collaboration: You will work with internal teams to define target audiences, develop keyword strategies, set bidding parameters, and plan media across digital channels.
  • Data Analysis: You will execute tests, analyse data, and identify key trends to refine digital strategies.
  • Optimization: You will optimise bid strategies, keywords, ad copy, and landing pages to maximise performance and ROI.
  • Performance Monitoring: You will regularly monitor campaign performance using KPIs such as CTR, conversion rates, CPC, and ROAS, adjusting tactics based on data-driven insights.

What We Are Looking For

  • Proven experience in digital marketing, ideally with over 5 years experience in account management.
  • Excellent communications skills.
  • A strong understanding of the Chinese culture and media landscape.
  • Fluent in English is a must; proficiency in Simplified Chinese (written & spoken) would be an advantage.
  • A strong ability to create a professional press release and social media contents.
  • Eager to learn and demonstrate a high level of curiosity.
  • A 'can do' attitude, proactive in seeking solutions.
  • Passionate about marketing and branding.

Benefits

  • A vibrant, supportive, and inclusive work environment that fosters professional growth and development.
  • Opportunities for career advancement within a rapidly growing marketing agency.
  • A competitive salary and benefits package, commensurate with experience.
  • Exposure to diverse clients and industries, providing a wide range of learning and networking opportunities.
  • Remote working which allows a flexible work environment that promotes a healthy work-life balance.
  • CPD Training by IPA.

We are committed to providing equal employment opportunity and do not discriminate based on age, sex, sexual orientation, gender identity, race, colour, religion, disability status, marital status, pregnancy, gender reassignment or any other protected characteristics covered by the Equality Act 2010.



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