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APAC Marketing Manager

1 week ago

Hong Kong, Central and Western District, Hong Kong SAR China Affinity Executive Search (Hong Kong) Full time

About the Opportunity:

We are seeking a highly skilled Regional Marketing Director to join our client, a mass-market apparel brand, in the APAC region. The successful candidate will be responsible for driving market strategy, brand growth, and customer engagement across Hong Kong, Vietnam, and Singapore.

Responsibilities:

  • Develop and implement a strategic marketing plan to enhance brand positioning, customer acquisition, and retention strategies.
  • Conduct market research to identify target audiences, consumer trends, and competitive landscape, providing insights and recommendations for effective marketing strategies.
  • Create and execute innovative and integrated marketing campaigns across various channels, including digital marketing, social media, traditional advertising, public relations, and events.
  • Collaborate with internal teams and external agencies to develop captivating creative assets, including branding materials, signage, advertisements, and promotional materials.
  • Utilize marketing strategies to drive brand sales and conduct competitor analysis to develop high-performing marketing campaigns.
  • Monitor and analyze marketing performance metrics, such as sales conversion rates, customer feedback, and revenue, to measure effectiveness and make data-driven decisions.
  • Manage the marketing team, ensuring optimal allocation of resources and delivering measurable results.

About You:

  • Bachelor's degree in marketing, business administration, or a related field.
  • Proven track record of success in marketing leadership roles, preferably within the retail or FMCG sectors.
  • Regional/APAC experience is a must.
  • Strong understanding of consumer behavior and retail industry trends in the APAC markets.
  • Excellent strategic thinking and problem-solving abilities, with a focus on delivering impactful marketing initiatives.
  • Strong data analytical and sales-driven mindsets.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively with internal teams, external partners, and stakeholders.
  • Strong project management skills, with the ability to handle multiple priorities and meet deadlines in a fast-paced environment.