APAC Trade and Marketing Specialist

6 days ago


Hong Kong, Central and Western District, Hong Kong SAR China Interparfums, Inc. Full time
Job Summary

We are seeking a seasoned Trade Marketing Director to lead our APAC trade marketing efforts. As a key member of our global team, you will be responsible for driving business growth through effective trade marketing strategies and initiatives.

Main Responsibilities
  • Develop and execute trade marketing strategies for APAC local and travel retail markets.
  • Collaborate with local distributors, travel retail operators, and global trade marketing teams to create comprehensive launch plans.
  • Brief and manage ATL media strategies (digital, social media, outdoor, print…).
  • Activate communication tools (online and offline) to drive sales and brand awareness.
  • Manage and execute marketing campaigns while respecting brand equity and budget constraints.
  • Analyze campaign performance and ROI.
  • Support distributors/operators in new counter openings and provide guidance on in-store merchandising implementation.
  • Ensure alignment with brand guidelines and counters fixtures.
Key Requirements
  • Proven track record in trade marketing with at least 10 years of experience.
  • Strong understanding of the fragrance/cosmetic industry.


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