Trade Marketing Director, APAC
1 day ago
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Part of the Interparfums group founded in 1982, Interparfums USA develops, manufactures and distributes prestige perfumes and cosmetics as the exclusive worldwide licensee for Abercrombie & Fitch, Anna Sui, DKNY, Donna Karan, Graff, GUESS, Hollister, MCM, Oscar de la Renta, Roberto Cavalli, Salvatore Ferragamo and Ungaro. Through its global distribution network, the Company's products are sold in over 120 countries.
As Trade Marketing Director Asia Pacific, you will be based in Hong Kong and report directly to the Vice President - APAC. This position will manage trade-driven activities across local markets and travel retail in the following countries: China, Hong Kong, Taiwan, Korea, Japan, Indonesia, Malaysia, Singapore, Thailand, Vietnam, Cambodia, Philippines, India, Australia and New Zealand.
Key ResponsibilitiesTrade Marketing
- Define new product launch strategy for APAC local and travel retail markets with local distributors, travel retail operators, global trade marketing team and export managers
- Work with distributors and travel retail operators to develop ad hoc launch plan including BTL strategies
- Build and monitor ATL media strategies (digital, social media, outdoor, print…)
- Implement promotional mechanisms and activate communication tools (online and offline) to drive sell-out
- Manage and ensure on budget and on time marketing campaign execution while respecting brand's equity
- Monitor marketing campaign performance, analysis ROI
- Support distributors / operators in new counter opening providing guideline and / or lead local contractor for new counter project
- Work with distributors / operators to ensure proper in store merchandising implementation for each new launch and provide planogram for day-to-day VM guidance request
- Ensure in-store visibility excellence and counters fixtures aligned with the brands' guideline
- Work with travel retail operators and local contractors for developing lightboxes / SPP / HPP / inflight listing layouts and lead production of relevant marketing and merchandising tools and materials
- Connect with distributors and travel retail operators to provide guidance for marketing related matters such as marketing calendar, marketing plan, brand guideline and product information… etc.
- Organize and participate to press / consumer events, regional seminars, and training workshops
- Work with global trade marketing department and distributors to develop local marketing assets and special programs
- Inform clients of regular marketing updates
Analysis & Reporting
- Consolidate launch plan and activity reports
- Analyze business plan and A&P
- Analyze sales performances, launches and provide recommendations of improvements
- Provide market studies and market insight to global marketing to enhance strategic and tactical marketing programs for each market such as competitors report
- Provide support and service to internal and external partners
Work closely with:
Inter-company
- Media agency, contractor
- 10+ years of relevant marketing experience
- Experience with fragrances/cosmetic business is a must
- Team of 3 trade marketing managers
- Self-motivated, organized, proactive, and detail oriented
- Analytical and business-driven
- Excellent presentation and communication skills
- Proficient in Microsoft Office, especially PPW and Excel
- Travel frequently, 40-50%
- Must be Fluent in English and Mandarin, French is a plus
- Director
- Full-time
- Sales and Marketing
- Personal Care Product Manufacturing and Retail
- Luxury Goods and Jewelry
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