Regional Marketing Manager, APAC Sports Brand Lead

6 days ago

Hong Kong, Central and Western District, Hong Kong SAR China ConnectedGroup Full time

Job Description

  • The Regional Marketing Manager will be part of the brand custodian team in Asia Pacific, acting as the marketing strategy partner, planner, and developer with International and Global teams for the APAC markets.
  • This role is accountable to relay the brand's global strategies, GTM playbooks, and localized regional strategic choices to each market.
  • The successful candidate will coordinate the effective planning, development, communication, execution, monitoring, and tracking of strategic marketing plans & brand seasonal strategies.
  • This position requires working efficiently in a matrix organization and interacting with the Regional Saucony Leadership team, Global Brand Marketing team, premium partners (including China & HK), and all APAC distributor markets and third-party partners and their marketing teams.
  • The focus will be on key city strategies and the development and execution of digital marketing programs that drive growth and revenue goals across the digital channels in strategic markets while preparing for growth markets.
  • The Regional Marketing Manager will gather, consolidate, and analyze the results (KPI's) of all key initiatives to the brand and region, sharing best practices and building a fact-based marketing playbook to guide customers and partners to grow the brand.
  • The analysis and learnings from the strategic executions by market on an ongoing basis will be used to build an APAC point of view to Global and champion the region at the Global level to ensure relevant and consistent support from the brand.
Requirements
  • A highly motivated self-starter with excellent interpersonal skills.
  • Matrix management and organizational skills with time management skills to multi-task and manage several markets along with reporting deadlines to Global.
  • Experience in sports marketing and grassroots marketing (especially in running) is preferred.
  • Experience in brand marketing & branded direct to consumer in the APAC region and at the country level in an international environment is preferable.
  • A Bachelor's degree or sports marketing certification or equivalent experience required (Marketing, Communications, Digital Marketing, Strategic Thinking).
  • Likely to have 8+ years of experience, including 3 years at a senior level.
  • Must be multi-cultural, with a well-balanced attitude towards all societies.
  • Ability to establish and maintain effective working relationships both internally and externally with excellent influencing skills; strong verbal and written communication skills in both English and Chinese.
  • Ability to multi-task, combining strategy and execution.
  • Readiness to step in, roll up sleeves, and get the job done when needed.
  • Multi-national company experience is essential.
  • Highly focused strong leader, driven by objectives with a proven track record in leading and executing initiatives and effective prioritization.
  • Must bring strong strategic direction with a good balance of analytical and creative skills.

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