Brand communications senior manager

Purpose & Overall Relevance for the Organization: Develop Brand adidas to be the best sports brand in Hong Kong by solid and innovative Brand Communications and Digital activation strategy through the best mix of channels from communities, EIM/Sports athletes, to different online and offline platforms. Build adidas brand sports credibility by planning and executing 360 sports performance activation plans across all online and offline touchpoints along the consumer journey. Lead the Development of the Market Sports Marketing strategy, from identification to asset activation, and sign-off recommended budget allocation before seeking final approval from key stakeholders. Lead the development of Digital activation strategy to reach and engage with target consumers in the entire digital ecosystem. Act as a brand guardian to provide direction and ensure consistency in Sports brand image across all touchpoints. Input into and implement processes that enable the Brand Communications department to follow the marketing plans. Key Responsibilities: Planning Develop the brand communications, digital and sports marketing plan according to marketing strategy for adidas Sports to continuously build brand equity and maximize the impact of brand campaigns and product launch. Monitor competitors' activities and sports happenings in town to provide input or develop necessary reactive plans. Provide full support in development and execution of 360 campaigns according to Go-to-Market (GTM) plans and goals. Support non-campaign products through own/earn/paid social media platforms and brand websites. Collaborate with the ecommerce team to support the adidas ecommerce site traffic drive and conversion. Analyze and evaluate campaign effectiveness with supporting data and references. Communicate with Greater China Area (GCA)/Global Sports Marketing team to align and execute Sports Marketing strategy across Hong Kong. Develop and consolidate Hong Kong Sports Marketing portfolio strategy & MWB plan. Design and develop annual Sports Marketing asset activation plan and calendar based on GCA and Hong Kong Sports Marketing strategy. Set Sports Marketing target setting and monitoring of strategy implementation. Collaborate with GCA SM, Hong Kong Product, BA teams in developing Sports Marketing strategies in line with global and APAC strategy and direction. Management of MWB spend reports and tracking sheets. Follow internal finance procedures; on-going commitment and payment request forms management. Plan and develop brand communication, sports marketing and digital activation budget of Sports performance as set per the marketing plan. System and Processes Provide full support in the execution of 360 campaign plans. Develop storytelling brand and product materials from global/APAC/GCA toolkits + local adaptation, working closely with agencies. Support the GTM process through the development of Marketing Calendars aligned with Product and APAC/GCA BA teams. Develop and monitor media plans – work closely with media agency to create competitive media advantages for adidas and develop an integrated and valuable media plan. Develop and monitor social content calendar – work closely with social agency to create engaging and reactive social content plan. Develop close relationships with key media/influencers/sports associations/athletes/communities. Ensure that adidas is informed about any new media opportunities. Maintain a good understanding of the media market/prices. Execute the tracking system to continuously understand consumer insight/attitude and take-away of our completed program, helping adidas to identify more business opportunities and adjust marketing strategy. Continuously share marketing communication information with adidas teams. Develop and execute the brand content/communication plan. Ad-hoc duties as assigned by immediate supervisor or department head. Ensure on-time and accurate maintenance of AMS database. Join regular calls or meetings with country/cluster BD for overall exchange of Sports Marketing activity. Establish best practices and standards for contract negotiation, inventory management, decision-making processes, maximizing commercial opportunities utilizing rights within the contract & establish future strategic opportunities. People Management Lead the team to deliver successful marketing campaigns based on agreed KPI. Lead in line with the company Leadership Framework principles and company values. Develop future talents for the organization through #mybest. Training & Development Identify appropriate training opportunities for the team. Identify and develop talents. Succession planning. Ad-hoc duties as assigned by department head. KPI's: Brand Search. Traffic and conversion. Social performance. MWB Management. Sport Marketing spend within guidelines. AMS accuracy. Sport Marketing Inventory management. Key Relationships: Key interfaces (internal): The entire Brand adidas Team, Sales, Retail, Product, Finance.adidas GCA/global brand communications and sports marketing teams. Key interfaces (external): Advertising agencies, research houses, social agencies, PR agencies & model agencies, athletes, teams, athlete management and sports associations. IT: Outlook: Advanced. Word: Advanced. Excel: Good. Powerpoint: Advanced. Knowledge, Skills and Abilities: Strong knowledge and background of sports. Deep understanding of functional sports products – footwear/apparel. Strong numeric skills – forecasting/budgeting/pricing. A sports enthusiast with passion and understanding of sports. Effective communication, negotiation, and influencing skills. Excellent track record of success and Sports Marketing knowledge. Time management. Pressure management. Understanding of contract logics and negotiation dynamics. Requisite Education and Experience / Minimum Qualifications: Minimum of 7 years of experience in the marketing department of a global consumer goods brand or advertising agency serving global consumer goods brands. University Degree in Marketing or related field. Fluent in English; Cantonese and Mandarin will be beneficial. AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES, OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE'S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR. COURAGE: Speak up when you see an opportunity; step up when you see a need. OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through. INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things. TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset. INTEGRITY: Play by the rules. Hold yourself and others accountable to our company's standards. RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.#J-18808-Ljbffr