SENIOR BRAND OFFICER

2 weeks ago


Hong Kong, Central and Western District, Hong Kong SAR China JPC Corporation Full time
THE COMPANY :
  • Brand owner & marketer
  • High Technology building & construction product focus in eco-friendly coating products for HK, China, SE Asia, Europe, US & Middle East markets
  • We are looking for SENIOR BRAND OFFICER / ASST BRAND MANAGER - with details as follows :
THE JOB :
  • Report to General Manager of HK office
  • Lead and work closely with Shenzhen Branding team of 6-7 members including copywriters, brand officers, etc.
  • Collaborate in creating and implementing the company's brand communication strategies for overseas markets, ensuring alignment with the overall business objectives.
  • Lead the planning and execution of content marketing initiatives across various channels, including social media, the company website, and marketing collateral.
  • Manage relationships with international media outlets to enhance the company's visibility and coverage in overseas markets.
  • Oversee the company's participation in trade shows, awards, and competitions, leveraging these opportunities to boost brand awareness and drive business growth.
  • Enhance digital marketing efforts, including SEO, SEM, and email campaigns, to increase online visibility and user engagement in target markets.
  • Monitor and evaluate the effectiveness of brand communication activities, using data to refine strategies and optimize results.
QUALIFICATIONS:
  • Bachelor's degree in Marketing, Journalism, or related fields.
  • Minimum of 3 years of relevant experience preferably for overseas market.
  • Strong English communication skills & fluent in Cantonese & Mandarin Chinese.
  • In-depth knowledge of global marketing strategies, digital marketing, social media, and content management.
  • Keen sense for effective communication and content, with an awareness of industry trends and emerging practices.
  • Good cross-cultural communication skills and a collaborative team-oriented approach.
  • Experience in building & construction sector or high technology products is a big plus.
WORKING CONDITIONS:
  • 5 days work
  • Annual leave: 12 days + birthday leave
  • Medical insurance
TO APPLY:

Please attach your CV with salary expected to

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