Brand Development Executive

5 days ago


Hong Kong, Central and Western District, Hong Kong SAR China Gaw Capital Full time

Job Summary

This position offers an exciting opportunity to join a dynamic team in a fast-paced environment and contribute to the success of Gaw Capital Asset Management (HK) Limited. As a Marketing Manager / Senior Marketing Manager, you will be responsible for developing and implementing marketing strategies to drive sales growth and brand awareness.

Key Responsibilities

  • Event execution and management: Plan, implement and evaluate marketing events and promotion activities, including sales redemption programmes, opening events after mall renovation, in-mall events, seasonal decorations, and branding campaigns.
  • Sales growth initiatives development: Drive for improvement in market offerings and brand proposition to maximize sales potential of individual tenants and increase traffic flow across the shopping centres as a unique leader in the market.
  • Partnership and project management: Identify, assess and select suitable design and creative marketing agencies for our projects, professionally manage relationships and execution workflow to ensure timely and effective delivery.

Required Skills and Qualifications

  • Degree holder in Marketing or any related discipline.
  • Minimum 7+ years' experience in mall marketing, social and digital media, advertising, brand management, event management in a fast-paced environment preferred.
  • A track record in event marketing, customer relationship management, brand building, and marketing agency and vendor management.
  • Experience in planning, implementing and evaluating marketing activities for retail and shopping centres.
  • Strong sense of ownership, creativity, and a deep passion for retail shopping centres.
  • Ability to work in a fast-paced environment and under pressure.
  • Good at multi-tasking and strives for excellence.
  • Strong attention to detail, responsible, collaborative, independent with excellent communication, interpersonal skills, and adaptability in working with different personalities and external parties.
  • Highly polished writing skills in both English and Chinese are a must; proficiency in Japanese is a plus.
  • Proficient in MS Office application, including PowerPoint, Excel and Chinese Word processing.
  • Proficient in Adobe Photoshop or some other graphic design tools is a plus.


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