Senior Brand Manager

1 week ago


Hong Kong, Central and Western District, Hong Kong SAR China JC Executive Search Full time

Our client, a global brand with significant operations in Hong Kong, is seeking a top-tier marketing executive to drive their expansion in China. As Senior Marketing Manager, you will oversee the development of marketing strategies, collaborate with internal teams, and leverage market insights to inform campaign execution.

Key Responsibilities:
  1. Lead the creation and implementation of marketing strategies to drive growth and engagement in the Chinese market
  2. Cultivate strong relationships with digital business and trade sales teams to facilitate collaboration and knowledge sharing
  3. Transform market strategy into actionable micromarketing plans to activate the China market
  4. Design and execute annual/multiple-year marketing campaigns to measure effectiveness and optimize budget allocation
Requirements:
  • Bachelor's degree in marketing or related field; MBA preferred
  • At least 12 years of B2C/FMCG marketing experience in sizable organizations; southern China experience advantageous
  • Excellent communication skills and analytical mindset

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