Senior Brand Development Manager
7 days ago
At Bank Of China (Hong Kong) Limited, we are seeking a highly skilled and experienced Senior Brand Development Manager to lead our marketing efforts.
About the RoleThis is an excellent opportunity for a seasoned marketing professional to join our team and drive business growth through effective brand management.
Key Responsibilities:- Develop and Implement Marketing Strategies: Formulate and devise comprehensive marketing plans to achieve overall business objectives, focusing on customer acquisition, retention, and brand awareness.
- Campaign Management: Design, plan, and execute end-to-end sales and marketing campaigns to increase product usage, cross-selling, and strengthen customer relationships with the bank via efficient sales channels.
- Budget Management: Effectively manage marketing budgets and control expenses for every sales and marketing campaign to maximize ROI.
- Performance Evaluation: Evaluate business performance and review marketing program efficiency to optimize resource utilization and achieve maximum sales and revenue growth.
- Market Analysis: Proactively understand and analyze market trends, competitors' business activities, and consumer behavior for informed decision-making.
- Degree Holder: A degree holder in Business Administration, Marketing, Economics, Finance, or related disciplines.
- Marketing Experience: At least 10 years of solid working experience in marketing and brand management, with a preference for digital and social media expertise.
- Public Relations: Experience in public relations is highly valued.
- Communication Skills: Excellent communication and presentation skills, with a good command of English and Chinese (including Putonghua) in both written and spoken forms.
We offer a dynamic work environment, competitive compensation packages, and opportunities for career growth and development. If you are a motivated and results-driven individual looking for a new challenge, please submit your application.
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