Brand Development Manager
4 days ago
The EVISU Brand Manager plays a crucial role in driving brand awareness, sales, and customer loyalty. To achieve this, they must have a deep understanding of the market and products, as well as a passion for fashion and branding.
Key Responsibilities:
- Brand Vision and Positioning: Define and implement the brand's vision, mission, and positioning in alignment with company goals.
- Cross-Functional Collaboration: Work closely with Design, Production, Merchandising, and Sales teams to ensure cohesive branding across all touchpoints.
- Performance Analysis: Monitor and analyze brand performance metrics, providing insights and recommendations for continuous improvement.
- Brand Guidelines: Establish and maintain brand guidelines to ensure consistent messaging and visual identity across all platforms.
- Consumer Engagement: Build and maintain relationships with customers, gathering feedback to enhance brand loyalty and customer satisfaction.
- Market Research: Conduct consumer and market research to identify trends, preferences, and competitive landscape to inform brand strategies.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 5-7 years of experience in Merchandising Buying or Brand Management, preferably within the retail apparel/fashion industry.
- Strong understanding of brand strategy, product planning, and consumer behavior.
- Creative thinker with strong analytical skills and attention to detail.
- Exceptional communication and interpersonal skills.
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