Brand Development Lead

2 days ago


Hong Kong, Central and Western District, Hong Kong SAR China PERSOLKELLY Full time

About the Role:

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PERSOLKELLY is looking for a Brand Development Lead to lead our marketing campaigns and develop action plans for our brands in line with business objectives.

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Key Responsibilities:

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  • Responsible for the development of marketing plans by identifying key opportunities and developing action plans\
  • Lead business development projects from idea generation to launch and P&L evaluation\
  • Execute marketing and communication plans through relevant consumer touch points\
  • Monitor and analyze category/brand performance and competitive benchmarking\
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Requirements:

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  • Bachelor's degree in Marketing or equivalent experience\
  • At least 6 years of solid experience in FMCG marketing\
  • Experience in managing social media platforms and digital marketing\
  • Preferably with health supplement background\


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