Brand Director

4 days ago


Hong Kong, Central and Western District, Hong Kong SAR China DSJ Global Full time

My client is a global fashion retail brand with operations across the globe. Due to strategic business development, they are looking for a strategic Brand Director to lead their team in Hong Kong as their regional retail office.

Wholesale & Ecommerce Strategy:

Develop comprehensive strategies for wholesale and ecommerce channels in the APAC region, including overseeing franchisee operations.

Ecommerce Management:

Lead the ecommerce strategy, working closely with internal and external teams to drive online sales, optimize user experience, and implement digital marketing initiatives.

Franchisee Operations:

Manage relationships with franchisees, providing support, guidance, and resources to ensure brand consistency and operational excellence across franchise stores.

Identify opportunities to expand the brand's presence in the ecommerce space and through franchise partnerships, driving growth and market share in the APAC region.

Collaborate with teams to ensure optimal product assortment, pricing strategies, and inventory management for both ecommerce and franchise channels.

Monitor sales performance across wholesale, ecommerce, and franchise channels, analyzing data to identify trends, opportunities, and areas for improvement.

Marketing Integration:

Coordinate marketing efforts across wholesale, ecommerce, and franchise channels to ensure a cohesive brand message and drive customer engagement.

Compliance & Brand Standards:

Uphold brand guidelines and standards across all channels, working closely with franchisees to ensure alignment with the brand's values and image.

Lead and motivate a team responsible for managing ecommerce operations, franchisee relationships, and wholesale accounts in the APAC region.

Cross-Functional Collaboration:

Collaborate with internal teams such as marketing, sales, operations, and finance to align strategies and achieve business objectives.

Desired Skills and Experience
  • Degree Holder or above in any disciplines
  • At least 8-10 years of experience in wholesale, franchisees or licensee distribution business from global lifestyle or sportswear brands in APAC markets
  • Liaising with internal shareholders across branding & marketing, retail operations, finance and Supply Chain teams
  • Experienced in driving sales, improve business growth with brand development strategies
  • Great communication skills in English as well as Chinese
  • Driven, strategic and commercial mindset
  • Great team player as well as a good leader in driving brand development to another level
Seniority level

Director

Employment type

Full-time

Job function

Business Development, Distribution, and Sales

Industries

Retail Apparel and Fashion

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