Director, Corporate and Brand Communications, ASPAC

3 days ago

Hong Kong, Central and Western District, Hong Kong SAR China Hyatt Hotels Corporation Full time

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Director, Corporate and Brand Communications, ASPAC

Regional Office - ASPAC

CN - 91 - Hong Kong

Marketing

Director

Full-time

Local

Summary

The Director of Corporate and Brand Communications, Asia Pacific, is responsible for the Global Communications strategy including corporate and brand communications in the Asia Pacific region, with the overall goal to drive brand preference and protect brand reputation for Hyatt.

Key Scope of Work:
  • Strategic Communications Alignment: Working closely with global and sub-regional communications teams to ensure consistent messaging that reflects Hyatt's company and brand values across Asia Pacific.
  • Corporate Communications: Spearheading all corporate, owner, and colleague communication efforts in the region, including crisis management handling and training, spokesperson guidance, executive visibility, and new ways of engaging with colleagues and owners.
  • Brand Communications: Serving as an advocate for Hyatt's established and emerging brands including the World of Hyatt brand in Asia Pacific through effective storytelling including public relations, media events, award strategy, and influencer engagement.
  • Resources Management: Identify, select, and manage corporate and brand agencies, copywriters, and other vendors in developing regional communication strategies and content. Build and manage the database for media and influencers. Manage the budget for Communications central functions.
  • Cross-functional Collaboration: Ensuring close collaboration with leaders of key functions across the enterprise, including Development, Operations, Human Resources, Design Services, Finance, F&B, and other Commercial functions.
  • Leadership & Development: Adapting a growth mindset and fostering a culture of creativity and continuous learning. Lead by influencing across sub-region communications leads and cultivating talents in the team.
Responsibilities:
  • In conjunction with key stakeholders in the business, develop strategic communication strategies and manage the budget in support of Hyatt's overall goals and objectives and work with the sub-regional teams to implement the plan in a way that delivers measurable results.
  • Develop and implement ASPAC regional strategic brand communications initiatives to tell Hyatt's brand story to further differentiate, especially in Luxury and Lifestyle.
  • Lead the issue and crisis communications in Asia Pacific to ensure Hyatt's reputation is well protected, especially with geopolitical and cultural nuances. Work with the sub-regional team in handling hotel issue management and communication supports.
  • Partner with Human Resources to build Hyatt's EVP brand and attract and retain talent through strategic communications.
  • Partner with the Asia Pacific's leadership team such as Development, Operations, Human Resources, Design Services, and Sales to develop communications strategy and plan which drive brand awareness, revenue, and preference for Hyatt among internal colleagues, owners, guests, customers, and the community.
  • Partner with Development, Operations, and ASPAC leadership team to deliver Hyatt value proposition communication.
  • Spokesperson training and executive visibility and thought leadership opportunities outreach.
  • Demonstrate a commitment to Hyatt's values and leadership expectations.
Qualifications Experience
  • Minimum 10 years' communications experience including managerial/supervisory roles, either on in-house or agency side.
  • Public company experience is highly desired as well as experience working in a multi-brand multi-national organization across all continents.
  • Experience in establishing credibility and presenting ideas persuasively to strong individuals in leadership positions.
  • Crisis communication/reputation management/brand communication expert with unquestionable integrity.
  • Proven ability to write and edit a wide range of materials, including press releases, issue statements, key messages, speeches, and other documents.
  • Strategic and creative thinker. Agile, stimulated by challenges, and open-minded.
  • Strong people leader – cultivate and motivate team members, coach and guide the direct reports; and a Team Player - encourage and embrace collaboration.
Education

Colleagues/university degree above.

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