Brand Strategy Director

4 days ago


Hong Kong, Central and Western District, Hong Kong SAR China MCG Talent Full time

Establish a brand's presence in the Asian market as a Creative Director at MCG Talent. Spearhead identity, strategy, and messaging across the region.

The successful candidate will lead and inspire a creative team to develop innovative branding campaigns that resonate with targets and reach the right audience.

Key Responsibilities:

  • Liaise with cross-functional teams to ensure a cohesive brand message and experience
  • Develop and execute brand strategies to elevate the brand presence across Asia
  • Conduct market research to identify trends and insights informing creative direction

Requirements:

  • 8+ years of experience in brand design agencies, preferably working with F&B clients across Asia
  • A strong portfolio showcasing innovative campaigns and brand development
  • Excellent communication and collaboration skills
  • A deep understanding of the Asian market and cultural nuances

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