Fashion Brand Strategy Specialist

4 days ago


Hong Kong, Central and Western District, Hong Kong SAR China EVISU Full time

The EVISU Brand Manager is responsible for spearheading initiatives that drive brand growth and customer loyalty. This requires a profound understanding of the market, products, and consumer behavior.

Responsibilities:

  • Strategic Planning: Develop and execute comprehensive brand strategies aligned with company objectives.
  • Product Development: Collaborate with cross-functional teams to create products that resonate with the target audience.
  • Collaboration and Communication: Foster effective relationships with internal stakeholders to ensure seamless execution of brand initiatives.
  • Performance Metrics: Analyze key performance indicators to inform data-driven decisions and optimize brand performance.
  • Brand Standards: Establish and enforce brand standards to maintain consistency across all touchpoints.
  • Customer Insights: Gather and act upon customer feedback to enhance brand loyalty and customer satisfaction.
  • Market Intelligence: Stay abreast of industry trends and competitor activity to inform brand strategies.

Requirements:

  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • 5-7 years of experience in Merchandising Buying or Brand Management, preferably within the retail apparel/fashion industry.
  • Strong analytical and problem-solving skills.
  • Excellent communication and interpersonal skills.


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