Fashion Brand Strategy Specialist
4 days ago
The EVISU Brand Manager is responsible for spearheading initiatives that drive brand growth and customer loyalty. This requires a profound understanding of the market, products, and consumer behavior.
Responsibilities:
- Strategic Planning: Develop and execute comprehensive brand strategies aligned with company objectives.
- Product Development: Collaborate with cross-functional teams to create products that resonate with the target audience.
- Collaboration and Communication: Foster effective relationships with internal stakeholders to ensure seamless execution of brand initiatives.
- Performance Metrics: Analyze key performance indicators to inform data-driven decisions and optimize brand performance.
- Brand Standards: Establish and enforce brand standards to maintain consistency across all touchpoints.
- Customer Insights: Gather and act upon customer feedback to enhance brand loyalty and customer satisfaction.
- Market Intelligence: Stay abreast of industry trends and competitor activity to inform brand strategies.
Requirements:
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 5-7 years of experience in Merchandising Buying or Brand Management, preferably within the retail apparel/fashion industry.
- Strong analytical and problem-solving skills.
- Excellent communication and interpersonal skills.
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