Senior Brand Creative Director Lululemon

2 weeks ago


Hong Kong, Central and Western District, Hong Kong SAR China Lululemon Athletica Full time

About Us

Lululemon Athletica is a company committed to creating transformational products and experiences for athletes. We strive to understand our customers' needs and exceed their expectations through our emphasis on stores, commitment to our people, and connections in every community we're a part of.

Job Summary

The Creative Director will lead the development of campaigns that elevate the brand's creative expression, drive awareness and engagement, and connect with the Global Brand Creative team to build in-market creative based on brand and platform foundations.

Key Responsibilities

  • Develop campaign creative that resonates with current and new guests, driving brand awareness and loyalty.
  • Elevate the brand through visually stunning creative and storytelling, mindful of the guest journey and Global Brand Creative Vision.
  • Discover and deliver new innovation stories that increase brand consideration.

Operational Requirements

  • Manage the outsourcing of agencies and talent for projects.
  • Lead the development and implementation of Brand Identity and voice across key activities and guest engagement channels.
  • Ensure timely delivery of assets and needs for creative projects.
  • Maintain consistency across channels (in-store, social, ecomm, digital).
  • Identify creative resource needs for projects from brief to execution.

Required Qualifications

  • BA or BFA preferred with a focus in Design, Writing, or Fine Arts.
  • Experience with art directing integrated marketing campaigns, retail, and branded design projects and experiences.
  • 7+ years at the Creative Director level in a creative agency or in-house creative team.
  • 7+ years managing highly skilled and multidisciplinary creative teams.
  • Led teams in creating and launching successful integrated marketing campaigns across multiple media touchpoints.
  • Highly collaborative and cross-functional leader.
  • Experience working with a global brand.


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