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Brand Creative Operations Specialist

2 weeks ago

Hong Kong, Central and Western District, Hong Kong SAR China Lululemon Athletica Full time

Lululemon Athletica Overview

We are an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Our focus is on creating positive change to build a healthier, thriving future, including an equitable, inclusive, and growth-focused environment for our people.

About the Job

This role is part of the APAC Brand Creative Operations team, which enables best-in-class brand storytelling and creative experiences. The team owns operationalizing the creative process to deliver creative campaigns and initiatives.

Responsibilities:

  • Work with the APAC Creative Director, Operations Managers, and other Operations counterparts to establish operational systems and processes to support the Brand Creative team in delivering best-in-class campaign and creative work.
  • Manage projects against the Creative Studio Operating Model, ensuring the team is prepared to meet gates and deadlines.
  • Manage day-to-day tasks, including feedback from Creative Leaders and key stakeholders.
  • Manage and deliver Tier 1, 2, and 3 projects and deliverables.
  • Help ensure creative response is on brief and within budget.
  • Manage creative partners and content creators working with the studio.
  • Act as an information hub ensuring creatives have the latest materials and information and work closely with cross-functional operations partners to enable the creative work.
  • Support resource planning, tracking, and reporting.
  • Support streamlined communication and collaboration with cross-functionals, Regional leads, as well as individual market leads.
  • Define team/project timelines, facilitate progress, and ensure all projects successfully reach their goals.
  • Facilitate, execute, and support the adaptation of global campaigns for APAC markets.
  • Input creative updates into the Project Management tool.
  • Support agency, vendor, and third-party partner management, communications, and scoping.
  • Manage asset trafficking throughout post-production.

What You'll Do:

  • Manage and deliver APAC-led campaign projects and deliverables against the APAC GTM calendar.
  • Cross-functional collaboration and risk management to ensure projects are delivered in a timely manner.
  • Facilitate, execute, and support the adaptation of global campaigns for APAC markets.
  • Manage external EP from pre-pro to post-production for APAC-led campaigns.
  • Manage ad hoc creative requests through the project management tool.
  • Manage designers' workload and work submission process.
  • Partner with Ops Manager to establish operation systems & GTM process to support delivering best-in-class campaign and creative work.
  • Manage agency, vendor, and third-party partner management, communications, and scoping.
  • Support procurement and legal processes.
  • Manage and track budgets.

Requirements:

  • 3-5 years of direct experience in creative teams for large retail e-commerce or creative agency/production experience specific to the apparel/footwear industry.
  • Experience working with external creative and production partners.
  • Positive approach to problem-solving through analytical thinking and operational efficacy.
  • Ability to prioritize multiple projects and tasks, with project changes, and reliably meet deadlines.
  • A genuine passion for brand creative and creative operations.
  • Must be a self-starter, critical thinker, team player, thrive in a fast-paced entrepreneurial environment, organized, detail-oriented, collaborative, and flexible.
  • Strong sense of ownership and accountability.