Creative Director, APAC

2 weeks ago

Hong Kong, Central and Western District, Hong Kong SAR China Lululemon Athletica Full time

Business Unit: Store Support Centre (SSC)

Time Type: Full-time

Description & Requirements

Who we are

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

About this role

Brand Creative is charged with elevating the brand in a way that drives an inspired understanding of the stories that underpin and uniquely define lululemon. More specifically, the team is responsible for the consistent creative expression of the lululemon brand internally and externally across every guest touchpoint and experience… from an ethos, brand language, naming and communications standpoint, as well as the holistic expression of the guest journey, how the brand comes to life both visually and experientially, as well as the in-store guest experience.

The Creative Director is responsible for driving the creative for design focused initiatives, campaigns and integrated marketing as well as directing agency creative for Regional and in-market campaigns. They will help drive awareness and engagement with new and existing guests through visual storytelling that brings the brand to life. The role will connect with the Global Brand Creative team to help build in-market creative based on the brand and platform foundations to drive a consistent and distinct narrative globally with a uniquely local point of view.

A day in the life:

Campaign Development

  • Develop Creative that resonates with aspirations of current and new guests helping to define a unique and ownable position for the brand and RTB against competitors in the space to drive brand awareness and loyalty.
  • Push to elevate the brand through visually stunning creative and storytelling across channel being mindful of the guest journey and of the Global Brand Creative Vision.
  • Discover and deliver new and engaging innovation stories that move our guests from need to want - moving the needle on brand consideration.

Operational Excellence

  • Define and curate the outsourcing of agencies, and talent to deliver projects in excellence.
  • Accountable for leading the standards and consistency of Brand Identity and voice across key brand activities and guest engagement channels.
  • Responsible for "on-time" delivery of assets and needs for creative projects.
  • Drive consistency across channels (in-store, social, ecomm, digital).
  • Identify creative resource needs for projects from brief to execution.

Qualifications:

  • BA or BFA preferred with a focus in Design, Writing or Fine Arts.
  • Have experience with art directing integrated marketing campaigns, retail and branded design projects and experiences.
  • 7+ years with experience at the Creative Director level in a creative agency and or in-house creative team.
  • 7+ years managing highly skilled and multidisciplinary creative teams.
  • Have led teams in the creation and launch of highly successful integrated marketing campaigns across multiple media touchpoints.
  • Highly collaborative and cross-functional leader.
  • Experience working with a global brand.
*Please attach your portfolio upon your application to the role*

Must haves:

  • Acknowledges the presence of choice in every moment and takes personal responsibility for their life.
  • Possesses an entrepreneurial spirit and continuously innovates to achieve great results.
  • Communicates with honesty and kindness, and creates the space for others to do the same.
  • Leads with courage, knowing the possibility of greatness is bigger than the fear of failure.
  • Fosters connection by putting people first and building trusting relationships.
  • Integrates fun and joy as a way of being and working, aka doesn't take themselves too seriously.
Beyond the Paycheck (Benefits & Perks)

At lululemon, we care for and invest in the whole person – body, mind, spirit. Our total rewards program is designed to support you in achieving your goals and focus on the things you love. In addition to competitive base pay and a team-based bonus program, we also offer paid time off, generous employee discounts, fitness/yoga classes, parenthood top up program and personal and professional development programs.

Note: availability of these benefits and perks may be subject to your location & employment type and may have certain eligibility requirements. The Company reserves the right to alter these benefits and perks in whole or in part at any time without advance notice.

#LI-NDN

Learn more about what it's like working for lululemon in our Asia-Pacific markets:

Only those applicants under consideration will be contacted. Please accept our utmost appreciation for your interest. lululemon is an Equal Employment Opportunity employer. Employment decisions are based on merit and business needs, and not on race, color, creed, age, sex, gender, sexual orientation, national origin, religion, marital status, medical condition, physical or mental disability, military service, pregnancy, childbirth and related medical conditions or any other classification protected by federal, state or provincial and local laws and ordinances. Reasonable accommodation is available for qualified individuals with disabilities, upon request. This Equal Employment Opportunity policy applies to all practices relating to recruitment and hiring, compensation, benefits, discipline, transfer, termination and all other terms and conditions of employment. While management is primarily responsible for seeing that lululemon equal employment opportunity policies are implemented, you share in the responsibility for assuring that, by your personal actions, the policies are effective.

lululemon is committed to providing reasonable accommodation to applicants with disabilities. If you would like someone from our team to contact you for individualized support, email us at In your email, please include the position title, the location of the position and the nature of your request.

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