Global Creative Director Asia Pacific
6 days ago
About Lululemon Athletica
We are a performance apparel company dedicated to creating transformational products and experiences for yoga, running, training, and other athletic pursuits. Our goal is to create positive change by building a healthier, thriving future.
Job Description
The Senior Brand Creative Director will be responsible for driving the creative expression of the brand across all touchpoints and experiences, including campaigns that drive awareness and engagement with new and existing guests. This role requires collaboration with the Global Brand Creative team to build in-market creative based on brand and platform foundations.
Main Responsibilities
- Develop creative that resonates with current and new guests, defining a unique position for the brand and driving brand awareness and loyalty.
- Elevate the brand through visually stunning creative and storytelling across channels, mindful of the guest journey and Global Brand Creative Vision.
- Discover and deliver new innovation stories that increase brand consideration.
Operational Duties
- Manage the outsourcing of agencies and talent for projects.
- Lead the development and implementation of Brand Identity and voice across key activities and guest engagement channels.
- Ensure timely delivery of assets and needs for creative projects.
- Maintain consistency across channels (in-store, social, ecomm, digital).
- Identify creative resource needs for projects from brief to execution.
Requirements
- BA or BFA preferred with a focus in Design, Writing, or Fine Arts.
- Experience with art directing integrated marketing campaigns, retail, and branded design projects and experiences.
- 7+ years at the Creative Director level in a creative agency or in-house creative team.
- 7+ years managing highly skilled and multidisciplinary creative teams.
- Led teams in creating and launching successful integrated marketing campaigns across multiple media touchpoints.
- Highly collaborative and cross-functional leader.
- Experience working with a global brand.
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