Head of Brand Strategy and Development
4 days ago
PAObank is a leading provider of innovative financial solutions, serving clients across various industries. Our mission is to deliver exceptional customer experiences through cutting-edge products and services.
Key Responsibilities
The Head of Brand Strategy and Development will be responsible for driving the development and execution of our marketing strategy, aligned with our overall business objectives. This includes conducting comprehensive market research to identify trends, opportunities, and competitor strategies, analyzing consumer behavior and preferences to inform marketing strategies, and preparing and presenting detailed reports on market findings to senior management.
Required Skills and Qualifications
To succeed in this role, you will need a Bachelor's degree in Marketing, Business Administration, or a related field, along with 10+ years of working experience in marketing functions, preferably in financial services, banking, or technology industry. You must have proven experience in a marketing role, with a focus on market research and sales strategies, as well as strong analytical and problem-solving skills. Excellent communication and interpersonal skills are also essential, along with proficiency in marketing software and tools such as CRM systems and analytics platforms.
Benefits
This is a full-time position, offering a seniority level of Director and job function of Marketing and Public Relations. The industries we serve include Financial Services and Technology, Information and Media.
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