Head of Integrated Marketing
1 week ago
Head of Integrated Marketing and Branding (Financial Firm)
About the company
Our client is a well-established financial firm focusing on retail financial products in Hong Kong. To cope with the recent expansion, they are looking for a Head of Integrated Marketing and Branding.
About the role
Reporting to the Head of Business, you will lead a team in formulating and developing integrated marketing programs to achieve growth in the financial products business. You will design business propositions and work with product owners to formulate online and offline marketing strategies to acquire and retain customers. You will manage digital marketing strategies and utilize digital marketing technology (Martech) to establish a strong digital presence and achieve digital sales objectives. You will oversee branding and communications programs to enhance company awareness and safeguard brand reputation. Additionally, you will suggest innovative marketing plans to senior management to achieve long-term business growth.
The successful applicant
To qualify, the successful individual must possess:
- Degree holder in Marketing, Business Administration, Communication, or related disciplines.
- Minimum 10-12 years of proven experience in integrated marketing in banks or sizable financial firms, with at least 3-5 years in a managerial position.
- Extensive knowledge of corporate branding and MarTech digital trends.
- Solid knowledge of retail financial products and banking product marketing.
- Sound leadership, analytical mind, and strong business sense.
- Proficient in spoken and written English and Chinese (both Cantonese and Mandarin).
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