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Head of Marketing

2 weeks ago

Hong Kong, Central and Western District, Hong Kong SAR China Executive Access Full time

Our client is an international asset manager with a growing business in Asia. They partner closely with insitutional and intermediary clients to provide global investment solutions. To cope with the business growth, they're now adding a new head of marketing to be based in Hong Kong to lead regional marketing initiatives, including product marketing, marketing campaigns, client events, and other analytics. 

Job Description:

- Be the key stakeholder to design, drive and execute marketing campaigns to support Asia distribution and brand positioning;

- Work closely with regional distribution team to align with business objectives, marketing plans, and other strategic directions;

- Actively participate in new fund launches from product marketing's perspective;

- Lead and plan for client events, sponsorships to conferences, and other educational events for regional promotions;

- Proactively work with regional and global stakeholders to identify areas for leverage and synergies;

- Utilize company's tools in digital marketing to further enhance client engagements;

- Ensure all marketing initiatives and communications are properly controlled, according to internal guidelines and regulatory requirements.

Requirements:

- At least 15 years experiences in regional marketing function within financial institutions, including banks, asset management, and wealth management firms.

- Demonstrated ability to work effectively with regional and global stakeholders.

- Proven track record in develop and execute strategic marketing plans to foster a growing business.

- Excellent communications in English, Cantonese and Mandarin are highly preferred.

- Collaborative and influential across counterparties, while being independent and proactive.