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Brand Development Manager

1 week ago

Hong Kong, Central and Western District, Hong Kong SAR China Chantecaille Beauté Full time

As a Brand Development Manager at Chantecaille Beauté, you will play a crucial role in shaping our brand's presence in the market. Your responsibilities will include developing and executing Trade Marketing, VM, and E-commerce strategies to enhance brand visibility, customer engagement, and omni-channel business. You will work closely with the Senior Marketing Manager to plan and implement trade activation and promotion programs, manage VM developments and enhancements, and maintain e-commerce platform functionality.

About the Position:
  • Develop and execute Trade Marketing, VM, and E-commerce strategies to enhance brand visibility, customer engagement, and omni-channel business
  • Support the Senior Marketing Manager in planning and implementing trade activation and promotion programs
  • Coordinate the design, production, and delivery of marketing materials and visual merchandising (VM) materials in accordance to brand guidelines and launch calendar
  • Manage and maintain the e-commerce platform to ensure seamless customer experience
Job Requirements:
  • Bachelor's degree in Marketing, Business Administration, or a related field
  • Proven marketing experience in the beauty or retail industry
  • Strong analytical skills with the ability to interpret data and generate actionable insights
  • Proficiency in monitoring KPIs, tracking performance, and preparing reports
  • Excellent communication and interpersonal skills to collaborate effectively with cross-functional teams
  • Creative thinking and a keen eye for detail in designing marketing materials and visual merchandising materials
  • Strong negotiation and relationship-building abilities
  • Experience in managing e-commerce platforms and driving online sales
  • Familiarity with e-commerce best practices, SEO, and digital marketing strategies
  • Results-oriented mindset with a focus on achieving sales growth, customer engagement, and online conversion rates
  • Familiarity with beauty industry trends and a passion for the beauty sector
  • Good command of English & Putonghua