Assistant Director of Brand Development
2 days ago
Our Luxury Hotel Experience
Welcome to the Sheraton Hong Kong Hotel & Towers, where we pride ourselves on delivering exceptional service and unforgettable experiences for our guests.
About the Role
We are seeking an experienced Assistant / Marketing Communications Manager to join our team. As a key member of our marketing department, you will be responsible for building property and brand awareness, driving preference, and developing an innovative content strategy to engage with our target audience.
Your Key Responsibilities:
- Brand Awareness and Preference: Develop and execute a comprehensive marketing plan to increase brand visibility and drive preference among our target audience.
- Communications Direction: Oversee the planning and direction of all communications activities, ensuring alignment with our company's overall goals and objectives.
- Content Strategy: Create and implement a diverse, innovative, and impactful content strategy to engage with our target audience and drive business results.
- Media Relationships: Establish and maintain relationships with media outlets, influencers, and other stakeholders to promote our brand and achieve our marketing objectives.
- Customer Engagement: Develop and execute strategies to enhance customer engagement, retention, and loyalty.
- Digital Performance: Plan and execute digital performance campaigns to drive website traffic, social media engagement, and conversions.
- Data Visualization: Develop and maintain dashboards for effective data visualization and reporting to inform marketing decisions.
- Customer Data Platform: Lead the development, implementation, and management of our Customer Data Platform to provide personalized experiences and drive business results.
- Social Media: Manage social media campaigns to engage with our target audience and build brand awareness.
You Will Thrive in This Role If:
- Marketing Expertise: You have a degree in Marketing or a related field and proven experience in marketing communications.
- Digital Savvy: You have a strong understanding of digital trends and can leverage them to drive business results.
What We Offer:
- Competitive Salary: A competitive salary and bonus package to recognize your hard work and contributions.
- Future Career Path: Opportunities for career growth and professional development within our international NGO.
- Proud to Serve: The chance to be part of a passionate team serving vulnerable people who need a decent home.
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