Senior Marketing Professional APAC

6 days ago


Hong Kong, Central and Western District, Hong Kong SAR China Pearson Full time
Campaigns Marketing Manager, APAC

We're seeking a highly motivated marketing professional to join our team as Campaigns Marketing Manager. In this pivotal role, you'll drive dynamic marketing campaigns that elevate brand awareness, engage educators and students, and contribute to sales growth across Asia.

You'll lead the planning and execution of multi-channel campaigns, combining creative storytelling with data-driven insights to deliver measurable impact. Your expertise will ensure our brand resonates deeply with both educators and students, fostering lasting relationships with our customers.

Key Responsibilities:

  • Develop and execute comprehensive marketing strategies that align with commercial objectives and regional priorities.
  • Collaborate with sales teams to identify and target high-value accounts, ensuring content and messaging are tailored to meet the needs of each account.
  • Ecommerce Marketing: Enhance and optimize our regional eCommerce presence, focusing on improving the customer journey, boosting online conversions, and driving sales growth.
  • Digital & Social Media Marketing: Manage and execute digital marketing campaigns, ensuring best practices, strong targeting, and maximum ROI.
  • Performance Reporting: Regularly track and report on campaign performance, delivering actionable insights and recommendations to improve future initiatives.
  • Cross-Functional Collaboration: Align with central functions and local sales teams to ensure campaigns align with business priorities.


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