Strategic Marketing Lead for APAC
5 days ago
About the Role
">We are seeking a seasoned marketing professional to join our team as Strategic Marketing Lead for APAC. As a key member of our marketing team, you will play a pivotal role in driving growth and engagement across Asia Pacific.
">In this exciting position, you will be responsible for leading the planning and execution of multi-channel marketing campaigns that align with our commercial objectives. You will work closely with cross-functional teams to develop and implement targeted strategies that capture attention and build lasting relationships with our customers.
">To succeed in this role, you will need to possess strong analytical skills, excellent project management abilities, and exceptional collaboration and communication skills. Proven experience in campaign planning and execution, particularly in a multi-channel marketing environment, is essential.
">Key Responsibilities:
">- Develop and execute comprehensive marketing strategies that drive business growth and customer engagement across APAC.
- Collaborate with internal stakeholders to identify and capitalize on market trends and opportunities.
- Lead the development and execution of Account-Based Marketing (ABM) campaigns, working closely with sales teams to identify and target high-value accounts.
- Manage and optimize digital marketing channels, including paid social, PPC, SEO, and email marketing, to ensure maximum ROI.
- Regularly track and report on campaign performance, delivering actionable insights and recommendations to improve future initiatives.
What We Offer
">Pearson is committed to creating a vibrant and inclusive learning experience designed for real-life impact. As a valued member of our team, you will have access to a range of benefits, including competitive compensation, comprehensive training programs, and opportunities for career advancement.
">About Pearson
">Pearson is one of the world's largest education companies, providing innovative learning solutions to millions of people around the globe. With a rich history spanning over 180 years, we are dedicated to adding life to a lifetime of learning and empowering individuals to achieve their full potential.
">Join us on our mission to revolutionize the way we learn and teach, and discover the rewards of working with a dynamic and forward-thinking organization.
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