APAC Marketing Lead

2 weeks ago


Hong Kong, Central and Western District, Hong Kong SAR China Pearson Full time
Company Overview

Pearson is a leading education company that adds life to a lifetime of learning. Our mission is to deliver on our strategic vision by creating vibrant and enriching learning experiences designed for real-life impact.

About the Job

We are seeking a highly motivated Campaigns and Digital Marketing Specialist to play a pivotal role in driving dynamic, customer-focused marketing campaigns across Asia Pacific. As a key member of our regional marketing team, you will lead the planning and execution of multi-channel campaigns, blending creative storytelling with data-driven insights to deliver measurable impact.

  • Key Responsibilities:
  • Plan, execute, and optimize full funnel B2B and D2C marketing campaigns that align with commercial objectives and regional priorities.
  • Lead the development and execution of Account-Based Marketing (ABM) campaigns, collaborating closely with sales to identify and target high-value accounts.
  • Ecommerce Marketing: Collaborate with internal teams to enhance and optimize our regional eCommerce presence, focusing on improving the customer journey, boosting online conversions, and driving sales growth.
  • Digital & Social Media Marketing: Devise, manage, and execute digital marketing campaigns, including paid social, PPC, SEO, and email marketing, ensuring best practices, strong targeting, and maximum ROI.
  • Performance Reporting: Regularly track and report on campaign performance, delivering actionable insights and recommendations to improve future initiatives.


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