Regional Brand Manager
2 weeks ago
Buys&Ship stands out as the leading cross-border e-commerce company, revolutionizing how people shop online. As we continue to grow and solve more consumer problems, our mission is clear: to be the best in the global e-commerce market, empowering customers to shop smarter by making Buys&Ship their go-to online platform. We are now seeking the next wave of talent to join us and push our vision further.
Job Description
We are looking for a Regional Brand Manager to lead our marketing efforts in various regions. The ideal candidate will have experience in developing marketing strategies and executing brand marketing campaigns to generate leads and drive conversions. This role requires strong leadership skills with the ability to guide a team of 8-10 marketers to achieve marketing goals and meet the target.
Key Responsibilities
- Conduct market research and analyze customer trends to develop marketing strategies for our E-Commerce marketplace, with a focus on regional market dynamics
- Design and execute brand marketing campaigns to generate leads and drive conversions
- Implement promotional plans, including digital marketing, advertising, event management, and public relations
- Manage and optimize our social media accounts to increase engagement and drive traffic to our E-Commerce marketplace
- Perform daily marketing tasks, such as creating social media posts, tracking performance, and responding to customer inquiries
Requirements
- Bachelor's degree in Marketing, Communications, Journalism, or a related field
- Minimum of 5 years of experience in E-Commerce and marketing, with regional marketing experience is a plus
- Proficiency in social media platforms, including the ability to manage and optimize social media accounts, create paid and organic campaigns, analyze results
- Strong leadership skills with the ability to guide the team
- Demonstrate a strong work ethic, including strong work commitment and willing to work overtime when necessary
- Excellent communication, presentation, and project management skills, demonstrating a detail-oriented and well-planned approach to tasks
- Proficient in MS Word, Excel, PowerPoint, and Chinese Word Processing
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