Marketing Professional for APAC Region

3 days ago


Hong Kong, Central and Western District, Hong Kong SAR China Pearson Full time

As a key member of our team, you will play a pivotal role in driving dynamic marketing campaigns across the APAC region. With a focus on elevating brand awareness and engaging educators and students, you will lead the planning and execution of multi-channel campaigns that blend creative storytelling with data-driven insights.

The ideal candidate will have proven experience in campaign planning and execution, particularly in a multi-channel marketing environment. Strong understanding of digital marketing channels, tools, and performance metrics is essential. Excellent project management skills, creativity, and analytical thinking are also required.

You will collaborate closely with internal teams to enhance and optimize our regional eCommerce presence, focusing on improving the customer journey, boosting online conversions, and driving sales growth. Additionally, you will devise, manage, and execute digital marketing campaigns, including paid social, PPC, SEO, and email marketing.

Key Responsibilities:

  • Plan, execute, and optimize full funnel B2B and D2C marketing campaigns that align with commercial objectives and regional priorities.
  • Lead the development and execution of Account-Based Marketing (ABM) campaigns, collaborating closely with sales to identify and target high-value accounts.
  • Collaborate with internal teams to enhance and optimize our regional eCommerce presence.
  • Devise, manage, and execute digital marketing campaigns.
  • Regularly track and report on campaign performance, delivering actionable insights and recommendations to improve future initiatives.


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