Marketing Director for APAC Region
4 days ago
About the Role:
A highly skilled Regional Marketing Director is required to join our client, a mass-market apparel brand, in the APAC region. The successful candidate will be responsible for driving market strategy, brand growth, and customer engagement across Hong Kong, Vietnam, and Singapore.
Key Responsibilities:
- Develop and implement a strategic marketing plan to enhance brand positioning, customer acquisition, and retention strategies.
- Conduct market research to identify target audiences, consumer trends, and competitive landscape, providing insights and recommendations for effective marketing strategies.
- Create and execute innovative and integrated marketing campaigns across various channels, including digital marketing, social media, traditional advertising, public relations, and events.
- Collaborate with internal teams and external agencies to develop captivating creative assets, including branding materials, signage, advertisements, and promotional materials.
- Strongly utilize marketing strategies to drive brand sales and conduct competitor analysis to develop useful and high-performing marketing campaigns.
- Monitor and analyze marketing performance metrics, such as sales conversion rates, customer feedback, and revenue, to measure effectiveness and make data-driven decisions.
- Manage the marketing team, ensuring optimal allocation of resources and delivering measurable results.
About You:
- Bachelor's degree in marketing, business administration, or a related field.
- Proven track record of success in marketing leadership roles, preferably within the retail or FMCG sectors.
- Regional/APAC experience is a must.
- Strong understanding of consumer behavior and retail industry trends in the APAC markets.
- Excellent strategic thinking and problem-solving abilities, with a focus on delivering impactful marketing initiatives.
- Strong data analytical and sales-driven mindsets.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with internal teams, external partners, and stakeholders.
- Strong project management skills, with the ability to handle multiple priorities and meet deadlines in a fast-paced environment.
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