Regional Marketing Director

6 days ago

Hong Kong, Central and Western District, Hong Kong SAR China Pearson Full time

**About Pearson:**

Pearson is a leading education company dedicated to making a positive impact on people's lives through learning. We believe in the power of inclusive culture and a strong sense of belonging. Our mission is to add life to a lifetime of learning so everyone can realize their potential.

We value diversity, equity, and inclusion, creating opportunities for all individuals to learn, grow, and thrive. If you share our passion for education and our commitment to diversity and inclusion, we encourage you to apply for this exciting opportunity.

**Role Overview:**

This is an exciting opportunity to join our team as a Campaigns Marketing Manager, APAC. As a key member of our marketing team, you will play a pivotal role in driving dynamic, customer-focused marketing campaigns that elevate brand awareness, engage educators and students, and contribute to sales growth across Asia.

You will lead the planning and execution of multi-channel campaigns, blending creative storytelling with data-driven insights to deliver measurable impact. This is an opportunity to create impactful campaigns from the ground up, working closely with internal teams to deliver results-driven initiatives.

**Responsibilities:**

  • Plan, execute, and optimize full funnel B2B and D2C marketing campaigns that align with commercial objectives and regional priorities.
  • Lead the development and execution of Account-Based Marketing (ABM) campaigns, collaborating closely with sales to identify and target high-value accounts and ensuring content and messaging are tailored to the needs of each account.
  • Ecommerce Marketing: Collaborate with internal teams to enhance and optimize our regional eCommerce presence, focusing on improving the customer journey, boosting online conversions, and driving sales growth. Lead initiatives to refine and expand our eCommerce strategy, ensuring alignment with broader marketing goals and customer needs.
  • Digital & Social Media Marketing: Devise, manage, and execute digital marketing campaigns, including paid social, PPC, SEO, and email marketing, ensuring best practices, strong targeting, and maximum ROI.
  • Performance Reporting: Regularly track and report on campaign performance, delivering actionable insights and recommendations to improve future initiatives.
  • Cross-Functional Collaboration: Act as a key regional marketing contact, aligning with central functions and local sales teams to align campaigns with business priorities.

**Requirements:**

  • Proven experience in campaign planning and execution, particularly in a multi-channel marketing environment.
  • Strong understanding of digital marketing channels, tools, and performance metrics.
  • Creative thinker with excellent copywriting skills to develop compelling campaigns that resonate with diverse audiences.
  • Exceptional project management skills with the ability to prioritize and meet deadlines.
  • Strong analytical skills to track performance and make data-driven recommendations.
  • Excellent collaboration and communication skills.
  • Graphic design or video editing skills are desired but not essential.

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