Regional Marketing Director
2 days ago
A leading company in the crypto and blockchain industry seeks a seasoned Marketing Manager to lead marketing initiatives overseas. Key responsibilities include developing and implementing marketing strategies for various international markets, creating annual marketing plans, managing budgets, tracking performance, overseeing brand messaging, managing social media campaigns, collaborating with Key Opinion Leaders (KOLs), and analyzing the effectiveness of marketing initiatives.
Requirements:
- Bachelor's degree in Marketing, Business Administration, or a related field.
- At least 3 years of overseas marketing management experience, preferably in the crypto/blockchain, tech, or finance sectors.
- Strong understanding of digital marketing channels, social media platforms, and KOL engagement in overseas markets.
- Proficiency in English and Mandarin is a must.
Key Skills:
- Developing and implementing marketing strategies.
- Creating annual marketing plans and managing budgets.
- Overseeing brand messaging and consistency across all channels.
- Managing social media campaigns and collaborating with KOLs.
- Analyzing the effectiveness of marketing initiatives.
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