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Digital Marketing Lead

1 week ago

Hong Kong, Central and Western District, Hong Kong SAR China Pearson Full time

Job Description

We are looking for a seasoned Marketing Campaign Manager to join our team in Asia Pacific. As a key member of our marketing team, you will be responsible for developing and executing multi-channel marketing campaigns that drive brand awareness and customer engagement.

The successful candidate will have a proven track record of leading marketing campaigns, with a strong understanding of marketing channels, tools, and performance metrics. They will be an exceptional communicator, able to collaborate effectively with cross-functional teams, and possess excellent analytical skills to track performance and make data-driven recommendations.

This role offers a unique opportunity to shape our marketing strategy in Asia Pacific, working closely with cross-functional teams to deliver campaigns that meet commercial objectives and drive business growth. Key responsibilities include:

  • Develop and execute marketing campaigns that align with commercial objectives and regional priorities.
  • Collaborate with internal teams to enhance and optimize our regional eCommerce presence.
  • Develop and maintain a deep understanding of our target audience and market trends.
  • Provide regular reporting and insights on campaign performance.