Digital Marketing Manager

5 days ago

Hong Kong, Central and Western District, Hong Kong SAR China Colliers Full time
Digital Marketing Manager | Marketing & Communications
  • Full-time
  • Location: Hong Kong

Colliers (NASDAQ, TSX: CIGI) is a leading diversified professional services and investment management company. With operations in 68 countries, our 22,000 enterprising professionals work collaboratively to provide expert real estate and investment advice to clients. For more than 29 years, our experienced leadership with significant inside ownership has delivered compound annual investment returns of approximately 20% for shareholders. With annual revenues of more than $4.4 billion and $96 billion of assets under management, Colliers maximizes the potential of property and real assets to accelerate the success of our clients, our investors, and our people. Learn more at corporate.colliers.com, X @Colliers or LinkedIn.

As the Digital Marketing Manager of Colliers Hong Kong, you are responsible for developing digital marketing strategies and implementing our digital marketing campaigns to support the overarching marketing plan in Hong Kong. Working closely with the Head of Marketing & Communications and partnering with the Content & Public Relations lead, this role will strategize and deliver on multi-channel marketing campaigns as a core part of our digital marketing strategies in Colliers Hong Kong.

Main responsibilities include but are not limited to:

  • Support, develop, and execute digital marketing strategies and create content across all digital platforms including website, email, and social media.
  • Conduct regular reporting and metrics tracking; evaluate and optimize ongoing campaign performance.
  • Oversee the quantity and quality of leads collected to support business development and marketing activity.
  • Edit copy to secure consistent quality of online communications while maintaining the brand voice.
  • Proactively refine the digital marketing strategy to maximize the reach of new and existing clients.
  • Continuously provide recommendations to improve strategies and adopt potential new platforms for growth.
  • Manage relationships with internal stakeholders and third-party vendors.

Minimum Requirements:

  • Bachelor's degree in Communications, Business, Marketing, Journalism, or relevant discipline.
  • Minimum 5 years of experience in driving integrated digital marketing campaigns with proven growth results.
  • Working knowledge of website design or UX with a demonstrated track record and experience executing SEO and SEM campaigns.
  • Experience in using site analytics (e.g., Google Analytics), keyword research, and other web analytics resources to drive action.
  • Solid experience in managing digital content utilizing Adobe Creative Suite (InDesign, Photoshop, Illustrator), along with proficiency in Hootsuite, LinkedIn, WeChat, Marketing Cloud (Salesforce), and Sitecore. Possesses foundational graphic design skills to enhance content creation and engagement.
  • Capability in copywriting, editing, and proofreading content without supervision.
  • Strong command of written and oral communication skills in English and Chinese (both written Traditional and Simplified Chinese).
  • A growth mindset with a strong appreciation of excellent website design, UX, social media platforms, mobile, and new/emerging digital technology platforms.
  • Digitally savvy and passionate about new innovations, trends, channels of communication, and digital platforms.

What's on offer:

  • A competitive base salary and benefits structure.
  • Opportunity to work in an enterprising environment where you can accelerate your career growth.
  • Future opportunities for both domestic and international roles.
  • A global culture, with a strong focus on learning and development.

Make your next move an expert one and join us as we lead the industry into the future.

Diversity, equity, and inclusion are fundamental to our enterprising culture. As a Colliers professional, you'll work with collaborative teams comprised of people with different abilities, skills, and backgrounds where everyone is encouraged to bring their ideas, talents, capabilities, and experiences to the table.

Colliers provides equal opportunity in all employment practices.

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